2016-09-07

Det regnar på morgonen när vi vaknar och det har regnat hela natten, vi är glada att vi följde campingvärdinnans råd att inte ställa oss längst ner på campingen, för där är riktigt blött nu.

Idag skall vi ut mot kusten igen, vi satsar på Kristiansund, tror inte vi har varit där tidigare. Nu har landskapet förändrats betydligt. Det finns gott om odlad mark och det är inte bara vall som odlas här, det börjar se lite ut som hemma. Bergen finns där visserligen hela tiden, men de är inte så dramatiska just här.

Lite mer som hemma, med öppna landskap
Öppna landskap, lite mer som hemma

Vi landar i Kristiansund strax efter klockan fem och kan inte förstå varför varenda affär är stängd, är det helg idag? Nej, men i Norge stänger tydligen de flesta affärer klockan fem och inte heller är de öppna på söndagar, märkligt. Vad gör människorna här när de inte kan shoppa?

Vi stannar ändå kvar i Kristiansund, vi har hittat en hyfsad camping strax utanför och vi har ju faktiskt kört 401 km idag.

Nej men, är det inte......
Nej men, är det inte……?

 

 

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    die Kommunikation in diesem Bereich betrifft. Beiersdorf AG vereint bekannte Hautpflege-Marken, deren gemeinsamer Grundstein eine
    umfassend nachhaltige Lieferkette ist. Für den Verbraucher wird eine detaillierte Aufschlüsselung der
    dafür notwendigen Maßnahmen angeboten. Patagonia stellt Textil- und Outdoorbekleidung her und propagiert seit
    seinen Anfängen Nachhaltigkeit und Umweltschutz.
    Kunden können auf der Website nicht nur die Herstellungs- und Lieferkette
    verfolgen, sondern auch Umweltauswirkungen und soziale Hintergründe nachvollziehen. Ben & Jerry’s nutzt für seine Eiscreme nicht nur nachhaltige Zutaten aus Fairtrade,
    sondern leistet auch einen sozialen Beitrag, indem in der Produktion benachteiligte Menschen Beschäftigung finden.
    Nachhaltigkeitskommunikation bedeutet nicht, die Summe einzelner Maßnahmen in ein gutes Licht zu rücken. Damit eine Brand authentisch und glaubwürdig
    erscheint, bedarf es einer Nachhaltigkeitsstrategie, die ihren Anfang von innen heraus nimmt.
    Nachhaltiges und ethisches Handeln muss fest in den Unternehmensstrukturen verankert,
    als innere Haltung des Unternehmens in seine DNA eingeschrieben sein. Nur so sind ein glaubwürdiges Auftreten als
    potenzieller Arbeitgeber. Ein effektives Employer Branding möglich.

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